Soon India will get a brand new soft drink made from cow urine. What? Did I said cow urine? Yes, it is cow urine and in fact the product is in it's final stage of development. Thanks to Rashtriya Swayamsevak Sangh (RSS), the biggest and oldest Hindu nationalist group of India, who is behind this initiative.
According to the head of Cow Protection Department of RSS, Om Prakash, the drink - called "gau jal" or "cow water" - was undergoing lab tests and would be launched "very soon, maybe by the end of this year". The drink won't smell like urine and will be tasty too. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins," Mr Prakash added.
Cow and bull worship was a common practice among Hindus and slaughtering them is illegal in most parts of India. The cow urine drink is the latest attempt by the RSS to cleanse India of foreign influence and promote its Hindu ideology. RSS claims that cow urine can cure ailments ranging from liver disease to obesity and even cancer.
So, what you think about this exotic soft drink? It really sounds weird, but I am sure that many people will actually drink it. Many people will drink it, as it will be branded as a "Hindu" product.