In Brazil, people are encouraging to save water and protect the rainforests. They say that urinating in the shower is the best way to save water.
A new TV advertisement from a Brazilian environmental group has urged people to urinate in the shower to save water and protect the rainforests.
Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humour to persuade people to reduce flushes.
The group says if a household avoids one flush a day, it can save up to 4,380 litres of water annually, reports Metro.
SOS Mata Atlantica spokeswoman Adriana Kfouri said that the commercial was "a way to be playful about a serious subject".
The ads feature cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"
A new TV advertisement from a Brazilian environmental group has urged people to urinate in the shower to save water and protect the rainforests.
Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humour to persuade people to reduce flushes.
The group says if a household avoids one flush a day, it can save up to 4,380 litres of water annually, reports Metro.
SOS Mata Atlantica spokeswoman Adriana Kfouri said that the commercial was "a way to be playful about a serious subject".
The ads feature cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"
